In the fast-paced world of digital marketing, everyone claims to be an expert. But there’s a massive difference between someone who knows how to click around the Google Ads dashboard and someone who understands how to build cross-border, high-converting ecosystems.
Background & Worldview: Though my roots are German, my life has been shaped by a multi-faceted international journey that goes far deeper than a standard resume. Having grown up immersed in diverse cultures, I developed an early fascination with the unique nuances that define how people connect, communicate, and make decisions across different regions. Spending the last 12 years living and working in the vibrant, multicultural landscape of Barcelona has further solidified my global mindset. This international lifestyle has given me a rare perspective on market psychology—allowing me to easily adapt to new environments, respect cultural differences, and instinctively bridge the gap between global strategies and local execution.
Languages: As a native bilingual speaker with full professional mastery in both German (C2) and French (C2), raised in a multicultural environment that shaped my business-level English (C1) and Spanish (C1) proficiencies – honed through 12 years of immersion living in Barcelona – I bring a uniquely global framework to cross-border growth, allowing me to take complete, independent ownership of international markets and engineer high-converting funnels from scratch.
Career Performance Overview
2015 / Ongoing | SEO Network
- Niche Blog Project: Scaled organic strategy to hit €20,000/month in revenue.
- Portfolio Baseline: Engineered a web network where every single blog brings in at least €300/month.
- Hallo-Amsterdam.com: Dominated long-tail keywords to scale traffic to 1,000 organic visitors/day.
- Hallo-Barcelona.com: Built a leading German travel guide over 2 years and 150+ original pages, bringing in 200+ high-intent daily visitors.
- Vaporettovenise.fr: Boosted daily traffic to 60 visitors while maintaining a highly profitable 2.2 ROAS (Return on Ad Spend).
- Multilingual Expansion & Paid Strategy: Built and managed a complete, active portfolio of 23 websites across 4 languages (French, German, English, and Spanish). Pushed selected assets for years using precision Search and Meta Ads, capturing highly profitable returns of up to 300% ROAS despite navigating severe seasonal demand drops and fierce tourism competition.
Primary KPIs: Organic Search Sessions, Keyword Ranking Position (specifically high-intent long-tail keywords), Page-Level Conversion Rate, and Revenue per Mille (RPM).
2023 | Casinos.de (iGaming SEO) – casinos.de
Engineered a comprehensive overview of the best available German online casinos. Conducted hyper-precise competitor intelligence to uncover high-converting long-tail keywords, deploying 40 high-difficulty text assets that doubled organic traffic and conversions via transactional intent mapping.
Primary KPIs: Organic CTR (Click-Through Rate), Search Visibility Index, Clicks on Transactional/Intent Keywords, and User-to-Affiliate Conversion Volume.
2021-2022 | Learnlight (B2B SaaS Lead Gen) – learnlight.com
Re-engineered the German ad ecosystem, increasing HubSpot-verified Sales Qualified Leads (SQLs) by 500% (scaling from 1 to 5 SQLs/week) within 6 months. This fundamental funnel shift completely revitalized pipeline velocity, keeping the sales team fully booked with high-intent enterprise calls.
Primary KPIs: Cost per SQL (Sales Qualified Lead), HubSpot-tracked MQL-to-SQL Conversion Rate, and Customer Acquisition Cost (CAC).
2018 | Camaloon (Paid Acquisition) – camaloon.com
Took full ownership of the French market by architecting an end-to-end Google Ads strategy – encompassing Search, optimized Shopping feeds, landing page CRO, and advanced remarketing – while cross-scaling proven bestsellers to Bing Ads and deploying Meta pixel retargeting to achieve a single-day peak of €10,000 in net-new customer revenue.
Primary KPIs: Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Average Order Value (AOV)
2015 – 2018 | The Story Tailors S.L. (Full-Funnel Growth) – mymagicstory.com
Held complete regional ownership of the German and French markets for a personalized children’s book project, building the French territory entirely from scratch via end-to-end product ideation, hyper-targeted Google Search launches, high-volume Meta Ads scaling, and strategic Bing Ads deployment to establish it as the company’s top-performing market with a peak annual revenue of €1,000,000 in 2018.
Primary KPIs: Blended Customer Acquisition Cost (Blended CAC), E-commerce Conversion Rate, Funnel Drop-off Rate (Checkout Abandonment), and Annual Gross Revenue.
Freelance SEO/SEM
Before diving deep into enterprise-level ad budgets, I proved my foundational marketing theories by building and scaling high-traffic web properties from the ground up as a freelancer.
Many marketers treat SEO and paid ads (SEA) as two entirely separate entities. I treat them as a unified engine.
By taking total ownership of the technical and creative blueprint – architecting the site structure, XML sitemaps, semantic content silos, and deep keyword research entirely independently – I engineered an organic portfolio where every single blog generates at least €500 a month in revenue.
What truly sets this portfolio apart in the modern digital landscape is the commitment to data integrity and human expertise: 100% of the content is entirely original and created completely without AI. I prioritize deep-dive, high-utility writing over generic automation. While some complex projects demanded an intensive 2-year timeline to map out and finalize across more than 150 meticulously engineered pages, the long-term compounding effect speaks for itself.
- Monetization Masterclass: Scaled a niche blog to an impressive €20,000 a month in revenue, driven entirely by organic SEO traffic.
- Hallo-Barcelona.com: Built a search-optimized architecture that consistently pulls in over 200 organic visitors a day.
- Vaporettovenise.fr: Boosted daily traffic to 60 visitors while maintaining a highly profitable 2.2 ROAS (Return on Ad Spend).
- Hallo-amsterdam.com: Scaled organic reach to a massive 1,000 visitors a day purely by dominating long-tail keywords—proving that deep keyword research beats massive budgets every single time.
- Simracinginsider.de (Gaming Niche): Expanded beyond travel into the technical gaming sector, establishing an organic footprint that brings in 20 visitors a day (600 visitors a month). This project proves his ability to break into entirely new consumer demographics, dissect niche technical intent, and successfully compete in the booming Sim Racing gear and simulation market.
Casinos.de: Scaling Hyper-Competitive Market (2024)
The online gambling and iGaming sector is widely recognized as one of the most fiercely competitive niches in digital marketing globally. Reaching the top of Google search results in this industry requires flawless execution, tight data analysis, and advanced technical implementation.
In 2024, I collaborated directly with a world-class team of elite SEO specialists to scale Casinos.de. By deploying a highly advanced content framework and targeting top-tier difficulty search queries, we broke through the algorithmic noise to capture major market share.
For a hiring manager evaluating growth and agility under pressure, the results from this campaign speak for themselves:
- 100% Traffic & Conversion Growth: Successfully doubled the total organic traffic and conversions on the platform, scaling the site’s visibility in record time.
- High-Impact Velocity Content Setup: Managed the technical production, topical mapping, and deployment of 40 comprehensive, high-difficulty SEO text assets built to withstand aggressive algorithmic changes.
- Elite Enterprise Collaboration: Integrated smoothly within a top-tier international SEO advisory team, proving the ability to align, communicate, and deliver results alongside world-class industry experts.
- Niche-Specific Strategic Adaptation: Mastered highly complex link-building realities, search intent fluctuations, and strict regulatory compliance guidelines native to the global iGaming space.
Learnlight: German B2B Funnel (2021-2022)
Scaling a B2B SaaS or training provider requires a completely different playbook than e-commerce. It’s not about quick impulse buys; it’s about generating high-quality SQLs (Sales Qualified Leads).
When I took over the German market at Learnlight, the existing ad setup wasn’t firing on all cylinders. Instead of just changing a few keywords, I optimized the entire ad ecosystem.
By deploying a multi-layered approach – combining targeted intent capture on Microsoft (Bing) Ads, hyper-specific Google Ads Remarketing, and customized conversion tracking – I fundamentally shifted the lead velocity. Over the course of 6 months, the German market went from averaging 1 SQL a week to a steady 5 SQLs per week. That is a 400% increase in pipeline value by simply tightening the funnel.
- 400% Jump in Lead Velocity: Scaled the market from a baseline of 1 SQL per week to a consistent 5 SQLs per week.
- Rapid Pipeline Acceleration: Achieved this 5x increase in qualified enterprise pipeline in a tight 6-month timeline.
- Omnichannel Funnel Alignment: Replaced fragmented campaigns with a unified ecosystem spanning Bing Ads, Google Ads Remarketing, and optimized conversion pathways designed specifically for the German B2B persona.
Camaloon: Scaling Data-Driven Precision (2018)
The true test of a performance marketer is their ability to scale. It is easy to maintain a high ROI on a tiny budget, but keeping campaigns highly profitable when spending six figures is where most people fail.
When I took full command of the highly competitive French market for Camaloon, I took complete ownership of both the strategy and budget optimization. The hard data highlights my ability to balance massive scale with strict profitability:
- 150% ROAS Maintenance: Kept campaigns highly profitable while managing a major annual budget of €162,000.
- Complete Regional Ownership: Managed the entire French acquisition funnel, transforming it into a predictable revenue stream.
- Documented Frameworks: Executed structured, repeatable scaling strategies that are fully broken down in his comprehensive case study.
My Magic Story: Powering 7-Figure Growth (2015-2018)
True growth marketing goes beyond setting up ads; it requires shaping the actual product experience and understanding every single touchpoint of the customer journey. At The Story Tailors S.L., I was given the keys to the entire marketing machine.
From product conception to technical tracking architecture, I built an omnichannel acquisition engine from the ground up to dominate the French territory:
- €1 Million Annual Revenue: Successfully scaled the French market from the ground up to a massive €1,000,000 in revenue per year.
- Product & Funnel Conception: Handled the initial creation, conception, and launch of the product, ensuring the offer perfectly matched market intent.
- Omnichannel Architecture: Built and managed full-funnel campaigns across Google Ads, Meta Ads, and Bing Ads, including all remarketing layers.
- Technical Infrastructure: Personally set up the data foundation, including conversion pixels, Google Analytics tracking, and regular performance reporting to ensure perfect data accuracy.
The Takeaway: It’s All About the Funnel
Whether you are a local travel site trying to get 200 readers a day or a corporate brand looking to capture a seven-figure European market, the fundamentals remain the same. Growth isn’t an accident. It requires landing pages optimized for search intent, a clean tracking setup, and a relentless focus on the bottom-line metrics that actually matter.
My track record is a masterclass in how to execute that exact framework across different languages, countries, and industries.
Want to explore the strategies further?
- Check out the step-by-step breakdown of his scaling frameworks on my official case study page.
- Connect directly on LinkedIn to follow my latest insights on search engine marketing and digital growth.